Complete My Album from iTunes

Apple launched a great new feature in iTunes on Thursday called Complete My Album. The basic concept is that you now get credit for the singles you’ve bought when you buy an album. This works really great when you’re checking out a song or two from a new band and you decide that you want the entire album. I tried the feature yesterday and got the remainder of a Wynton Marsalis album (five songs) for a couple bucks. Although the feature will benefit all of the artists selling music on iTunes, I think this will be a huge benefit for new bands. Listeners can buy a song or two to check things out and go back for the album for a reduced price. Complete My Album will be a great opportunity for artists to sell more albums and for consumers to expand their musical horizons.