It seems that the market has yet again overreacted to a bit of bad news out of Cupertino. Apple is delaying the release of the Apple TV by a couple weeks, and of course, this is a sign that the end of the world is near, and Apple’s share price should automatically be pummeled.
Since becoming an Apple shareholder many years ago, I have had to endure many trading days like today. Apple lives and dies by hype, and unfortunately, when they don’t deliver, Wall Street decides that the company is worth five percent less than it was the day before. I have no doubt that the stock will rebound in a day or two as it always does when things like this happen. I just wish the market would be a little more rational when it comes to Apple. I like roller coasters, but enough is enough.
Ever since Microsoft and PC makers started marketing and selling Windows Media Center PCs, I’ve thought that they were just taking the wrong approach. While a geek like me would want a PC in their living room, the average person most likely does not want to have a PC as the centerpiece of their entertainment center. Using a computer is a very active form of entertainment whether a person is surfing the Internet or playing games. Watching television, on the other hand, is a very passive activity. People just want to relax and enjoy the show, and they want it to be very easy. As Aerosmith once said, “Just Push Play.”
In comes Apple with the iTV. They’re going to change the name before the official release, and my bet is that it will be part of the Mac family rather than the iPod family. I’m sure Steve Jobs and co. will come up with a snappy, marketable name. The iTV allows users to stream movies and media from their Mac or PC that’s sitting anywhere in their house through a wireless or wired connection. There will be no need to have a computer sitting next to the TV. Using the handy little remote included with the iTV, users will be able to browse through their media and select the movie or media they want to watch.
Apple once again has taken something insanely complex and made it accessible to the average person. That’s how they won the MP3 player market and the digital download market. It is also how they will continue their dominance in the digital media age by bringing the media into the living room. Congrats Apple! I can’t wait to see the finished product.